In the past most people did not know what a VPN is, that couldn't be more different today. Digital privacy and security are more important for consumers than ever before, so companies and individuals alike are beginning to harness the power of VPNs. Nevertheless, the overall VPN market can be difficult to understand comprehensively. Entrepreneurs might want to brush up on its prospects before making any important decisions about the space.
VPN Market Growth Estimation
- In 2020, the estimation for VPN global market is $27.10 billion
- One year from now, in 2021, it will go over $30 billion – $31.10 billion, to be more accurate
- In 2022, the VPN global market value is predicted to reach a whopping $35.73 billion
Users by Age
- 35% of VPN users are between 16 and 24 years old
- 33% are between 25 and 34 years of age
- 19% between 35-44
- 9% are between 45-54 years of age
- Only 4% of VPN users are between 55-64 years of age
Users by Gender
- Male: 62%
- Female: 38%
VPN Use Statistics by Country
- Indonesia leads with 41% of internet users
- Thailand: 39%
- India: 38%
- Turkey: 32%
- China: 31%
- Saudi Arabia: 29%
- Malaysia: 29%
- Brazil: 25%
(Source: GlobalWebIndex, London)
The main reason for people to use VPN in these countries is to "overcome governmental restrictions."
VPN Access by Region
- Asia Pacific: 30%
- Latin America: 23%
- Middle East & Africa: 19%
- Europe: 17%
- North America: 17%
VPN Access by Device
One quarter of all internet users have accessed VPN, with mobile access growing in popularity:
- Desktop: 17%
- Mobile: 15%
- Tablet: 7%
Reasons Why People Use VPN
- Bypass geo-blocks, annoying firewalls, and government censorship
- Overcoming adult content censorship
- Protect their data against mass surveillance, advertisers, and hackers
- Secure their freedom of speech online
- Get cheaper flights
- Enjoy a better experience at work
- Marketers improving their SEO strategies
- Avoiding bandwidth throttling
When people think of VPN, they usually associate it with illegal downloading. Despite the primary motivation being to consume entertainment content for most users worldwide, those who access VPNs are usually not pirates. 77% of VPN users are buying digital content each month.
Conclusion
The main reasons that the VPN market will grow have to do with digital security more than anything else. Modern consumers are more informed than ever. They've come to realise that many companies, individuals and even governments are spying on them while they also restrict the internet for people. In an effort to maintain their privacy, many consumers have turned to tools like VPN services, which gives you an amazing opportunity to start your VPN business.